Luxurious card by Lizzie

I came across these wonderful designs by chance on Twitter. After further investigation and looking at some of the designers work I met Lizzie at the Spring Fair. Although she was very busy she took the time out to talk to me about her business, how she started and what inspires her.

1. What’s your background and is there a unique story behind your business?
I worked as an artist’s assistant for 5 years and decided it was time to try and do my own thing. I designed our wedding invitations and enjoyed it so much that I decided to try designing greetings cards and it just went from there.

2. How do you come up with the design ideas?
I often think of new ideas during trade fairs as it’s a great time to be fully immersed into the business and really get to know your brand and who you’re designing for. I get ideas from talking to customers and listening to their reactions to my current designs and also talking to other exhibitors and seeing what they’ve come up with.

3. What inspires you most?
Anyone who is doing something different and creating their own paths rather than following others.

4. What are some of the aspects of card design that someone who doesn’t understand the profession would never think of?
You need to think about how the card will be displayed in the shop whilst designing it, some shops use the waterfall shelving which only displays the top third of the card so you need to make sure you can see some of or the best bit of your design in that third to get the customers attention.

5. Share 5 adjective or words that best describe your work.
Clean, simple, beautiful, understated, sophisticated.

6. How hard do you need to promote yourself and your designs in order to make a name for yourself?
It is quite difficult to get your name out there amongst all the other designers, but if the product is right then it creates a space to be talked about.

7. And last but not least, how do you stay creative?
By allowing myself to be creative when I feel creative, there’s nothing worse than trying to design when you’re not in the mood. Some days you have no inspiration and can’t get anything done and other days you can design a whole new range! I have to listen to my mood and if I’m not feeling creative I get stuck into my accounts!

She is a hard working lovely lady and has a unique collection of cards, you must take a look at her website www.lizziechancellor.com. She offers a large selection of cards suitable for any occasion in various ranges. My personal favourite is the Spirograph range, it reminds me of my childhood when I would spend hours playing with my Spirograph set.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *