My top blogging mistakes

blogging mistakes post imae
I made a fair few blogging mistakes (probably still making some) when I first started, unfortunately these were ones which left me very much out of pocket.

1 – Going to too many paid events
I wasn’t entirely sure what I was going to write about and I kept seeing everyone going to events and writing posts on them and the products. I spent an unnecessary fortune going to far too many paid events (Ā£10-Ā£20 a ticket) I could find. I found the events in magazines, on brand websites and social media. Most were in London so it meant an extra train fair too as I do not live or work in London. Having said that I did go to a few really of amazing events including ones by Tatler and Marie Claire magazine, The Perfume Society and Aspinal of London.

2 – Magazine subscriptions
For the same reason and to keep in the know, I subscribed to a few magazines I never would have bought had I not lost my senses. Another small fortune wasted. There are one or two magazines I genuinely love getting and still get, Red being one of them!

3 – Beauty subscription boxes
I subscribed to two of these – and did a chunk payment, arh! I could shoot myself now when I look at all the wasted money. There were some good products but for the most part I ended up giving things away every month. I didn’t even blog about them after the first few as I was not excited by them at all. For me personally these boxes are a waste, I would rather spend my money on something I know I will definitely use.

I have still spent more money on beauty products than I ever would have, had I not started the blog, but I have also used many great products.

4 – Photography
The first few photos are really bad – I had not props or white card to use as reflectors, and the lighting inside was so bad I took the photos in the garden but they still do not look great and do not do the products justice! I still need to make my photos more interesting by putting other products in them. I have been using the trusty Nikon D70 for my beauty posts. I brought this second hand many years ago and as much as I love it, it’s very dated now and I struggle to see the screen clearly – it’s time to think about upgrading.

5 – Blog site
Always get recommendations from other bloggers before you do your site. I knew exactly what layout I wanted and got several quotes. I went with somebody who had created other blogs before so I thought it would all be ok. When the site was finished it was great and everything worked and looked how I wanted it to. I was very pleased. I had a major issue with the site last year and had to pay that person again to fix it even though it was nothing I had done which caused the problem, it was something with the design base template and customisation. Towards the end of last year I had some other issues – my logo, icons, things were missing etc. These were due to the fact that all these images were linked to the designers’ server (which no longer existed, they had stopped doing this type of work completely and were unavailable) not on my server space. I tried to fix them but had no luck. I had a couple of web people look at it and they all told me how much of a complete mess the back-end of my site had become! I eventually found a template I liked and somebody to re-install this for me from scratch. So within two years I have paid a ridiculous amount, at 3 different times for my blog website! It has left me feeling very angry and out of pocket which is why I suggest always ask other bloggers for recommendations and try and go with a standard template not a customised one to start with at least.

5 – Blog posts
I still need to make my beauty posts more interesting rather than just a product review. I want to make more posts like: what’s in my make-up bag, my summer skin care, weekend away essentials, holiday skin care etc so they havemore of a mix of products.

6 – Newsletter subscriptions
I also subscribed to way too many brand email newsletters – my inbox was bombarded!

I am still very much enjoying blogging but am still annoyed at myself for all the money I wasted! On positive side, my family and friends got lots of free products! I am now far more careful about what I will spend my money on for blogging. I will only go to events in London if I am really interested and can justify the train fair.



  1. February 11, 2016 / 8:07 am

    I recently made a post about giving up beauty blogging because I was so tired of the reviews I was posting and reading they just sounded so unoriginal and artificial. These are great pieces of advice and definitely some mistakes I’ve made too!

    • Nital Shah
      February 15, 2016 / 11:40 am

      Hi, I really want to try and do more of a variety of posts this year. It can be hard as I use a lot of different products, it’s so tempting to write reviews on them.

  2. February 11, 2016 / 9:52 am

    Great post and just in time too! I’ve been going down the paying to attend events route….so pricey.

    • Nital Shah
      February 15, 2016 / 11:41 am

      Yes, it’s very pricey indeed! I really want to avoid going to events unless I am really passionate about the brand.

  3. February 15, 2016 / 7:47 pm

    Thanks for sharing your tips (er, and mistakes!) I’ve felt pressured into subscribing to a beauty box but I haven’t yet, thankgoodness! As well as magazine subscriptions because I always see that some great props are the magazine images… Blogging is definitely a learning curve and I think we’ve all made our fair share of mistakes to get where we are today!

    Lindsey Elyse | lindseyginge

    • Nital Shah
      February 17, 2016 / 6:46 am

      Yes, I just find the subscriptions a waste of money really. I still feel so bad at all the money I wasted – it really could have been put to better use! I won’t me making theses mistakes again, that’s for sure!

  4. February 15, 2016 / 8:50 pm

    I can totally agree with the photo comment! My earlier photos were taken with a iPhone 4 and are pretty shocking lol. Hopefully they’re a tad clearer now !! šŸ˜…

    • Nital Shah
      February 17, 2016 / 6:51 am

      I know, I could have kicked myself. I have had a quick look at your blog and the photos look great. I will have a look the the weekend and do some reading. šŸ™‚ xx

  5. February 16, 2016 / 11:06 am

    I loved reading this! So interesting and I have definitely fallen in to many of these traps. It’s so easy to start paying a fortune when you start blogging. I don’t live or work in London either and have spent money to attend events I kind of wished I hadn’t afterwards. We live and learn I guess, and while I sometimes think I am missing out on lots of really good opportunities, I just can’t justify the price anymore!

    • Nital Shah
      February 17, 2016 / 6:49 am

      Totally agree, I went to so many events and regretted it. For every amazing event there were 6 bad ones! I know I have also missed out on a few good ones last year but it’s ok there will be other good one in the future. I find the ones organised by the PR agencies and the Thirty Plus Blog group are the best ones, as well as any Kate Spade one of course šŸ˜‰ x

    • Nital Shah
      March 6, 2016 / 10:48 am

      Thank you so much. Yes I made so many when I started but we learn from our mistakes.

  6. June 28, 2016 / 7:14 pm

    We have a lot in common you and I! I have made many mistakes. My first six months of posting is actually cringe worthy due to bad photos. I too bought a template and my blog was literally Hi jacked. Each time I noticed something wrong the designer would demand I send money. I eventually found Pipdig who are absolutely amazing and offer support at no extra cost. I totally recommend them if you are ever to change again. Enough of me blabbing, I enjoyed this post x

    • Nital Shah
      June 29, 2016 / 5:21 am

      I know it can be hard to know what and what not to do. I have still a long way to go I had set up auto response direct messages via Crowdfire on twitter and one or two bloggers were very rude about it and said they have now unfollowed me because of that. I have seen similar thing when I have followed people but have not thought it bad or been nasty or rude about it. There was another one who was nice and explained that this is not the done thing etc. I did some more reading and then took it down, so yep still learning. xx

    • Nital Shah
      July 1, 2016 / 1:19 pm

      I know the feeling, this is so common isn’t it! You should do one of you experiences too. Thank you for reading xx

  7. June 28, 2016 / 7:16 pm

    Lol, just noticed your using Pipdig! Great aren’t they x

    • Nital Shah
      June 29, 2016 / 5:15 am

      yes, they are super! x

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