I made a fair few blogging mistakes (probably still making some) when I first started, unfortunately these were ones which left me very much out of pocket.
1 – Going to too many paid events
I wasn’t entirely sure what I was going to write about and I kept seeing everyone going to events and writing posts on them and the products. I spent an unnecessary fortune going to far too many paid events (£10-£20 a ticket) I could find. I found the events in magazines, on brand websites and social media. Most were in London so it meant an extra train fair too as I do not live or work in London. Having said that I did go to a few really of amazing events including ones by Tatler and Marie Claire magazine, The Perfume Society and Aspinal of London.
2 – Magazine subscriptions
For the same reason and to keep in the know, I subscribed to a few magazines I never would have bought had I not lost my senses. Another small fortune wasted. There are one or two magazines I genuinely love getting and still get, Red being one of them!
3 – Beauty subscription boxes
I subscribed to two of these – and did a chunk payment, arh! I could shoot myself now when I look at all the wasted money. There were some good products but for the most part I ended up giving things away every month. I didn’t even blog about them after the first few as I was not excited by them at all. For me personally these boxes are a waste, I would rather spend my money on something I know I will definitely use.
I have still spent more money on beauty products than I ever would have, had I not started the blog, but I have also used many great products.
4 – Photography
The first few photos are really bad – I had not props or white card to use as reflectors, and the lighting inside was so bad I took the photos in the garden but they still do not look great and do not do the products justice! I still need to make my photos more interesting by putting other products in them. I have been using the trusty Nikon D70 for my beauty posts. I brought this second hand many years ago and as much as I love it, it’s very dated now and I struggle to see the screen clearly – it’s time to think about upgrading.
5 – Blog site
Always get recommendations from other bloggers before you do your site. I knew exactly what layout I wanted and got several quotes. I went with somebody who had created other blogs before so I thought it would all be ok. When the site was finished it was great and everything worked and looked how I wanted it to. I was very pleased. I had a major issue with the site last year and had to pay that person again to fix it even though it was nothing I had done which caused the problem, it was something with the design base template and customisation. Towards the end of last year I had some other issues – my logo, icons, things were missing etc. These were due to the fact that all these images were linked to the designers’ server (which no longer existed, they had stopped doing this type of work completely and were unavailable) not on my server space. I tried to fix them but had no luck. I had a couple of web people look at it and they all told me how much of a complete mess the back-end of my site had become! I eventually found a template I liked and somebody to re-install this for me from scratch. So within two years I have paid a ridiculous amount, at 3 different times for my blog website! It has left me feeling very angry and out of pocket which is why I suggest always ask other bloggers for recommendations and try and go with a standard template not a customised one to start with at least.
5 – Blog posts
I still need to make my beauty posts more interesting rather than just a product review. I want to make more posts like: what’s in my make-up bag, my summer skin care, weekend away essentials, holiday skin care etc so they havemore of a mix of products.
6 – Newsletter subscriptions
I also subscribed to way too many brand email newsletters – my inbox was bombarded!
I am still very much enjoying blogging but am still annoyed at myself for all the money I wasted! On positive side, my family and friends got lots of free products! I am now far more careful about what I will spend my money on for blogging. I will only go to events in London if I am really interested and can justify the train fair.